It is very easy to lose contact with people. Most of us just don't have the time to write personalized emails and mass emails may not project the image that we desire. When people don't hear from us for a while they may assume we have found a job or just don't need their help. The last thing that we want is to have our network drop us off their radar.
Today Jason Alba, the author of "You're on LinkedIn...Now What!", gave a speech to 200 plus people at Experience Unlimited in Lafayette, Ca. Among the many great ideas that Jason imparted was the concept of creating a newsletter to keep all of your friends, family and former colleagues up to date with the status of your job search.
I eagerly embraced this idea and produced my first newsletter this evening and directed it to many in my network. I was amazed by the immediate response that this newsletter received. Not only were the comments positive but I actually had one reader offer to disseminate it to his class, possibly driving business to my company, Kiwi Computer Coaching.
Jason Alba recommended that the newsletter be kept short and that it include the following material:
- Companies where you have applied/interviewed
- Positions for which you have applied/interviewed
- 3 - 5 target companies
- Ask your contacts if they know anyone at these companies
